Q&A with Founder Elida
1) Why does a woman’s body go out of shape?
Fats accumulate in the female body more easily than in the male body. As a woman ages or gives birth, coupled with a lack of exercise and the pull of gravity, the skin gradually loses its elasticity and fats will start to sag naturally. All these cause changes to the body shape, especially in the thighs, abdomen, waist area and buttocks.
2) What are the most common problem areas?
Pear Shape — fats accumulate largely in the area below the waist and in the abdomen.
Apple Shape — fats accumulate mainly in the waist area, disproportionate to the measurements of the chest and hip.
Pineapple Shape — also known as “waist-less”; with small breasts. The bust, waist and hips are not toned and well-defined.
Sponge Shape — fats that move up and down in the body; loose muscles.
3) Who is the shapewear for?
a) Pubescent girls
b) Women who have gone out of shape
c) Women who have given birth
d) Women who want to maintain a slim figure
e) Senior women
4) Does shapewear correct posture immediately for all body types?
Yes, because fat is actually soft like cotton. Once it is pushed into the ideal lingerie mould, the fat burns and moves, and is then “locked” into the ideal place, enabling the bust, waist and hips to be shaped correctly.
5) Will the body return to its original state once the lingerie is removed?
Shaping results are instantly achieved upon wearing our shapewear. Wearing it regularly will shape the body such that the curves remain even after the lingerie is removed. However, it does not mean that once you have slimmed down, you don’t need the lingerie anymore, because you still face the risk of your body going out of shape as you age or give birth, or due to the lack of exercise and the force of gravity. Rather, the correct concept is to wear shapewear over the longer term so that your figure is always kept in tiptop condition.